Wednesday, 16 February 2011

Analysis: Boeing attempts to hit the mark with the 747-8i, but forgets its own product line....

This is the one event I didn't cover as I was out travelling this weekend, and that's the rollout of the passenger version of the new generation 747 - The 747-8 Intercontinental.

Firstly, lets get to the pictures:




Images (c) The Boeing Company.

Now whilst Boeing have rolled out the new plane - these are destined for a mix of Lufthansa, Korean Air and a mix of private customers.

As it stands - a total of 33 passenger frames.

Now that isn't a lot considering how many large passeger planes are needed. From above Airbus is attacking with it's A380 product, and from below - the bigger problem arises - the oncoming A350, and more worryingly - the 777 Series - in particular the 777-300ER series. 

Lets do some numbers. The average configuration of a 747-8 will be 400-500 seats. Lufthansa being different, is installing 389 seats.

Considering a 777-300ER can hold 365 passengers in a 3 Class configurations, with two less engines to look after, it's rather clear.

I stated this much earlier, and I'll state it again - the 747-8 series will be a brilliant cargo aircraft. As a passenger aircraft, it's going to be a lame duck unless Boeing can cut deals that are attractive to carriers. And considering Emirates want a third generation 777, and BA plumped for A380's instead, with Sinagore going down the A380/B777 line as well, there must be questions asked "who is going to buy these frames"

An indication can be given with the orange and red paintwork - with an eye to the East to see if a familiar frame will suit Eastern and Gulf Carriers.  And there is work here to be done, with A340's and B777's forming the backbones of these fleets - and little interest for a "warmed over frame". 

Maybe I'm wrong and a Chinese carrier will order a bunch at the next Paris Air Show. I'm doubtful thought, and would expect more 777/787 orders to be honest....

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